Achterblog

Rolle rückwärts?

I think in the past, we've focused too much on just the rides. We were just roller coasters. We were just thrill parks.
[…]
But we need to diversify. We have 17 roller coasters at Six Flags Magic Mountain – that's too many. […] We can't be so reliant on roller coasters. It's about balance. The pendulum has swung so far to teenagers, that our research shows Mom and Dad are pausing when it comes to Six Flags. I need to get rid of that pause. We can – and will – add roller coasters, but we can't abandon the rest of the park.

Und das aus dem Munde des Six Flags CEO Mark Shapiro… Auf der anderen Seite plant man einen Ausbau der Fastlane-Systeme. Interessant finde ich auch, dass man sich für unterbewertet hält und die Preise erhöht, aber gleichzeitig die aggressive Rabattpolitik fortsetzen will.

Das ganze Interview mit mehr neuen Tönen gibt es bei About Theme Parks. (via The Blog flume)